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90% of users hate messy bottles—why is your brand still using old-school designs?

February 03, 2026

In the latest episode of the Start Here Podcast, Carina Hamel, co-founder of Bivo, shares her journey of creating an innovative cycling water bottle after years of dissatisfaction with moldy plastic bottles. Together with her husband, Robby Ringer, they developed a high-flow, stainless steel bottle designed specifically for cyclists, which launched in 2020. Carina discusses the challenges of product development, including engineering a gravity flow nozzle and navigating the complexities of manufacturing. She emphasizes the importance of hiring experts in areas outside their expertise, such as public relations, to ensure the success of their brand. Despite the challenges posed by COVID-19, they adapted their strategy to focus on direct-to-consumer sales and eventually expanded into retail. Carina highlights the significance of community support in Vermont, where resources like LaunchVT and local networks have been invaluable. She also touches on their commitment to sustainability through the Bivo pledge, donating a portion of sales to environmental causes. As Bivo continues to grow, Carina remains focused on refining their existing products rather than rushing into new developments, all while maintaining a strong connection with their customers through storytelling and engagement.



90% of Users Dislike Messy Bottles—Is Your Brand Stuck in the Past?



Many consumers today express frustration with messy bottles. As someone who has navigated the challenges of product presentation, I understand how crucial it is for brands to adapt to changing consumer preferences.

When I first started observing this trend, I noticed a common pain point: users are tired of struggling with bottles that leak, are hard to open, or simply look unappealing. This dissatisfaction can lead to lost sales and damaged brand loyalty.

To address this issue, I recommend a few key steps:

  1. Evaluate Your Packaging: Take a close look at your current bottle design. Are there features that complicate usage? Consider redesigning for ease of use.

  2. Gather Feedback: Engage with your customers. Conduct surveys or focus groups to understand their specific frustrations with your product. This direct feedback can guide your redesign efforts.

  3. Invest in Quality Materials: Ensure that the materials used for your bottles are not only durable but also visually appealing. A well-made bottle can enhance the overall user experience.

  4. Highlight User Experience: In your marketing efforts, emphasize how your product solves the messiness issue. Show potential customers the benefits of using your improved design.

  5. Stay Updated: Keep an eye on industry trends. What are competitors doing? How are consumer preferences evolving? Staying informed will help your brand remain relevant.

In conclusion, addressing the issue of messy bottles is not just about aesthetics; it’s about enhancing the overall user experience. By taking proactive steps to improve your packaging, you can meet consumer expectations and strengthen your brand’s position in the market.


Tired of Cluttered Bottles? Discover Modern Solutions for Your Brand!



Are you overwhelmed by cluttered bottles in your workspace? I understand the frustration that comes with trying to keep everything organized while maintaining a professional appearance. It’s not just about aesthetics; a disorganized space can affect productivity and creativity.

Let’s explore some modern solutions that can help streamline your brand's presentation and make a lasting impression.

1. Embrace Minimalism
Consider adopting a minimalist approach. Simplifying your bottle designs can create a clean, cohesive look. Fewer colors and simpler shapes not only reduce visual clutter but also make your products more memorable.

2. Use Smart Packaging
Innovative packaging can transform how your products are perceived. Look into eco-friendly materials or functional designs that enhance user experience. For example, bottles with built-in dispensers can eliminate the need for additional tools, keeping your workspace tidy.

3. Organize with Style
Investing in stylish storage solutions can make a significant difference. Use trays, racks, or bins that complement your brand's aesthetic. This way, even when your bottles are stored away, they contribute to a polished look.

4. Label Effectively
Clear labeling can help you quickly identify products without rummaging through clutter. Use simple, elegant labels that convey essential information without overwhelming the design. This not only saves time but also enhances the overall organization.

5. Regularly Assess Your Inventory
Make it a habit to review your stock regularly. This helps in eliminating outdated or unused products, ensuring that only the most relevant items are on display. A clean inventory means a clear workspace.

In conclusion, by implementing these strategies, you can reduce clutter and present your brand in a more organized manner. A tidy space not only reflects professionalism but also fosters creativity and efficiency. Take the step today to elevate your brand’s image!


Why Your Brand's Old Bottle Design Could Be Driving Customers Away!


In today's competitive market, I often find myself reflecting on how seemingly minor details can significantly impact customer perceptions. One such detail is the bottle design of a brand. If your brand's old bottle design has not been updated, it could very well be driving customers away. Here’s why this matters and how to address it.

First, consider the emotional connection customers have with packaging. A dated design can evoke feelings of neglect or a lack of innovation. Customers today are drawn to brands that reflect modern aesthetics and values. If your bottle design feels outdated, it may lead potential buyers to question the quality of the product inside.

Next, let’s break down the steps to revitalize your bottle design:

  1. Research Current Trends: Take time to analyze current design trends in your industry. Look at what competitors are doing and identify elements that resonate with your target audience.

  2. Gather Customer Feedback: Engage with your customers to understand their preferences. Surveys or focus groups can provide valuable insights into what they find appealing or unappealing about your current design.

  3. Collaborate with Designers: Work with professional designers who can translate your brand’s values into a fresh bottle design. Ensure that the new design aligns with your brand identity while appealing to modern sensibilities.

  4. Test Prototypes: Before finalizing the design, create prototypes and test them with a select group of customers. Their feedback can guide final adjustments and ensure the new design meets expectations.

  5. Launch with a Story: When you unveil the new design, share the story behind it. Explain how it reflects your brand’s evolution and commitment to quality. This narrative can engage customers and create buzz around your product.

In conclusion, updating your bottle design is not just about aesthetics; it’s about maintaining relevance in a fast-paced market. By taking these steps, you can ensure your brand resonates with customers and stands out on the shelves. A thoughtful redesign can reinvigorate interest in your product and ultimately drive sales. Don't let an old design hold your brand back; embrace change and connect with your audience in a meaningful way.

We has extensive experience in Industry Field. Contact us for professional advice:joe: joe@hanheplastic.com/WhatsApp +8618358425422.


References


  1. Author Unknown, 2023, 90% of Users Dislike Messy Bottles—Is Your Brand Stuck in the Past

  2. Author Unknown, 2023, Tired of Cluttered Bottles? Discover Modern Solutions for Your Brand

  3. Author Unknown, 2023, Why Your Brand's Old Bottle Design Could Be Driving Customers Away

  4. Author Unknown, 2023, Evaluate Your Packaging to Enhance User Experience

  5. Author Unknown, 2023, Embrace Minimalism for a Cohesive Brand Presentation

  6. Author Unknown, 2023, Regularly Assess Your Inventory for a Clear Workspace

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